As we head into February 2019, the Laguna Beach property market is moving into a balanced market, after being in a slight buyer’s market at the end of 2018. Days On MarketThe expected time on market for Laguna Beach homes has now decreased by 27.9% from 183 days last month to 132 days in Jan 2019. Selling Price […]
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“Buying the listing” is a Real Estate industry term that refers to the unethical practice of Realtors knowingly telling a home seller that their property is worth more than it in fact is, in order to get the listing. Realtors know that most home sellers interview more than one Real Estate Agent when deciding who […]
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The Wrong Marketing Every property is unique, so there should never be a ‘one size fits all’ marketing approach to selling a home, yet this is the approach adopted by most Realtors, with a ‘spray and pray’ marketing push in which the goal is to market to as many people as possible, regardless of whether […]
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Are Open Houses worth doing? Many people have asked us the questions “do homes ever sell at an Open House?”, “are open houses a waste of time?” and “are open houses necessary?” and our answer has always been “it depends”. When it comes to hosting an open house, there tends to be three types of […]
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“Dress shabbily and they remember the dress; dress impeccably and they remember the woman.” Coco Chanel The same principle holds true when presenting your home to buyers; if your home is shabbily presented they will remember the negatives; if it is impeccably presented they will remember the home. De-clutter. Clear every surface, especially kitchen, bathroom […]
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